Did you know that Taco is spanish for ‘Amazing Lover’? Well it’s not, so if you did, you were lying. Even despite that knowledge, to start off week two, I hammered down another serving of chicken tacos (the soft kind, say my name foo?). This is now the third consecutive meal that I have taken down this exact combo. And the 11th time in the last 8 days. Am I getting bored of Tacos?… hellz no, how could one get tired of the salsa, corn, lettuce, sour cream combo with Meat?
Well, I will tell you how… if the meat is 88% beef. Coincidentally this is a perfect segue to my feelings on Taco Bell and their new commercials. Now I am no marketing wiz, well actually I am, I run a marketing company, but if I were even better at my job and had Taco Bell as a client, I would not have let them come out with a commercial that was so defensive and confrontational. I also would not have let them say that it is only 88% on TV, because that implies 12% is not beef and that does not sound good even if the other stuff makes it better. And I definitely would not have mentioned “signature recipe” or anything around the concept of secret sauce without explicitly mentioning what types of things are in it. Because when I think of my signature recipe or secret sauce, it ain’t what anyone wants in their tacos, although it may look similar.
Taco’s for Life!